NEW Branding & Marketing Plan for Amherst County


The unveiling of the Amherst County branding and marketing plan took place June 20th with the Board of Supervisors unanimously adopting the new Brand. Branding is the process of capturing the essence of a product —in this case, Amherst County and its communities unique story and character — and promoting it in a compelling way. The Brand will be used to market and promote Amherst County and its communities to new businesses, tourists, new residents, etc. Over the last several months approximately 400 community members and leaders were engaged through interviews, focus groups, social media, and an online survey, to gather [...]